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UMBRELLA Gains Media Momentum

UMBRELLA Gains Media Momentum

The launch of UMBRELLA has generated significant media attention and broad coverage , emphasising its groundbreaking potential in revolutionising stroke care in Europe. The project's official unveiling took place on 2 October 2024 in Barcelona, at a press conference held at Vall d'Hebron Barcelona Hospital Campus. Dr. Begoña Benito (VHIR), Dr. Carlos Molina (VHIR), Sourabh Pagaria (Siemens Healthineers), and Hanno Herrmann (Siemens Healthineers) highlighted the transformative scope of UMBRELLA in improving stroke diagnosis, treatment, and prevention using AI and digital technologies.

Umbrella’s first public facing engagement secured coverage in prominent television, radio, and print outlets. More than 40 Spanish media outlets echoed the news, including major outlets like La Vanguardia, El Periódico, Expansión, and Europa Press, all emphasising the collaboration between over 20 public and private partners under the leadership of Vall d'Hebron Research Institute and Siemens Healthineers . The message was clear: UMBRELLA represents a new frontier in stroke care, with the potential to drastically reduce recurrence rates and improve patient outcomes.

In a detailed feature from La Vanguardia, Dr. Carlos Molina emphasized, "Umbrella opens a new era in stroke care by addressing shortcomings throughout the care pathway—from diagnosis and emergency treatment to rehabilitation and stroke recurrence prevention" (For more details, read the full La Vanguardia article here). This powerful statement underscores the scope of the project, aimed at improving prevention and care of stroke patients across Europe.

In addition to print and digital articles, the project also garnered broadcast attention, including segments on RAC1, Catalunya Ràdio, and Onda Cero, further expanding its reach. The media coverage effectively captured the essence of the project’s goals: to use AI to standardise and transform stroke care across Europe, impacting millions of patients. Dr. Begoña Benito’s statement about UMBRELLA being a “turning point for patients” resonated throughout these features, alongside the forecasted benefits for millions of patients.

The broad media coverage laid a strong foundation for public engagement, boosting visibility and awareness for UMBRELLA, ensuring that the project’s innovative and lifesaving potential is recognised across Europe.

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ACKNOWLEDGMENT
This project is supported by the Innovative Health Initiative Joint Undertaking  (IHI JU) under grant agreement No 101172825. The JU receives support from the European Union’s Horizon Europe research and innovation programme and COCIR, EFPIA, Europa Bío, MedTech Europe, and Vaccines Europe.

DISCLAIMER
Views and opinions expressed are those of the author(s) only and do not necessarily reflect those of the European Union, private members, and contributing partners of the IHI JU who cannot be held responsible for them. 

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